Jonathan Kokalj · Hamburg / Remote
I build dashboards, reporting systems and AI tools that companies use every day, from a small team to a large organisation. I also take on media projects, drawing on ten years in the industry.
Talk directly with me · agree on scope before we start · no sales team in between
Owner. Also the person who builds it.
Two ways to work together
Main offer
For owners and operations teams who want reliable numbers and useful AI, even without a dedicated data team.
Separate offer
I help with budgets, campaigns and commercial terms. You can book this work independently of a data or AI project.
Where companies get stuck
Exporting, checking and formatting takes too much time. By the time the report is ready, the numbers are already old.
Revenue, pipeline and costs live in separate sheets. It is hard to tell which numbers to trust.
There is interest, but no owner, no data path and no first workflow that does real work.
What I build
I start with the decision you need to make and build the reporting or AI tool that helps you make it.
See revenue, costs, pipeline and delivery in one place. Start with the overview and dig into the numbers behind a decision.
I automate recurring reports so your team gets checked numbers where it already works. Less copying, fewer version mix-ups.
I build agents, workflows and internal tools for specific tasks. We choose local, cloud or hybrid based on your data and requirements.
No AI team? We start with one useful task. I set up the workflow with you and stay involved until your team can use it.
Automation in practice
I connect the tools your team already uses – from inboxes and calendars to CRM, APIs, AI and n8n. The point is not the tool itself, but a reliable workflow that removes repetitive work.
The message is understood, classified and prepared. You only step in when a real decision is needed.
New email
Understand content
Classify
Prepare action
Escalate if needed
We take one concrete process apart and identify which steps are worth automating – without replacing your entire system landscape.
Illustrative example. The actual setup depends on your systems, data and approval requirements.
Try it · interactive demo
Explore a reporting system with a management dashboard, customer accounts, contracts and a growth pipeline. You can click through it using fictional sample data.
Open the demoNo sign-up · no real client data
Ways to start
A review of reports, sources and manual work. You leave with quick wins and a practical roadmap.
Enquire: Reporting auditOne steering question turned into a first dashboard your team can use.
Enquire: Dashboard sprintOne concrete AI workflow, built and handed over so the team can run it without a new department.
Enquire: AI pilot for SMEsHow a project starts
The decision, the data you already have, and what “better” means in the next month.
Scope, sources and a fixed proposal before build starts.
A usable first version, typically in two to four weeks.
Documentation, a walkthrough, and the system stays yours.
Media · separate practice
I continue to support media planning, campaign operations, pricing and campaign reporting. You can book this work on its own. If you need both media and data support, we can combine them.
Ten years working with media budgets, campaigns and reporting.
Request a media engagementBudgets, inventory and commercial terms with a clear owner.
Steering live activity across the people and files that already exist.
One view of plan, spend and result — built as reporting, not as a slide refresh.
About
I spent ten years working on campaigns, budgets, pricing and reporting in media. Today I build dashboards, automated reports and AI tools for smaller companies. I still take on media projects as a separate service.
You work with one person from the first question to the handover. No account team in between.
Before we talk
No. Media planning and campaign work are a separate offer. We only combine them if you ask for both.
No. The usual client is an owner or operations lead in an SME. I connect the tools you already use.
Usually not. Excel, accounting, CRM and existing exports stay. The new layer is the one reliable view.
A focused first version is often ready in two to four weeks. Scope and timeline are fixed before build.
Thirty minutes on the problem, the current files and the decision you need. You get a direct recommendation, including when I am the wrong fit.
A concrete problem
Tell me which report runs late, which numbers your team cannot trust or what you want to try with AI. In 30 minutes, we can work out a sensible first step.
Or email me directly:
hello@jonathankokalj.com